Nathaniel Ru is the co-Founder and the co-CEO at Sweetgreen. Ru graduated with a Bachelor of Science in Finance from Georgetown University’s McDonough School of Business in 2007. Ru met his fellow Co-CEOs, Nicholas Jammet, and Jonathan Neman during an entrepreneurship class at the University. After holding a discussion, the three decided to open a restaurant that would provide healthy and eco-friendly food options to Georgetown residents. Nathaniel Ru and his partners’ parents are entrepreneurs and first-generation immigrants.
The Sweetgreen Company
When the trio graduated from Georgetown University, they sought funds from 40 family members and friends. Three months after graduation, the three had gathered enough capital and started a single shop in Georgetown. Currently, the company is present in 40 different locations in the country. The primary goal behind opening Sweetgreen is creating a brand that stands for something. They also look forward to providing services that fit the values, budget, tastes, and imagination of their customers.
Management of the Sweetgreen
The three CEOs developed a system where they close down all their corporate offices five times in a year to work from their restaurants. They run the company from their different offices without centralizing their operations to one main office headquarters. In an interview with the Fortune.com, Ru advised future management partners to focus on building a team first to help in the administration of the company before running other activities. Nathaniel Ru and the other CEOs embrace the use of technology at Sweetgreen. The company carries out thirty percent of the total transactions using their website or mobile application.
Involvement in community activities
Nathaniel Ru and his partners are active in the community-based activities with their “party with a purpose event.” They launched Sweetlife in 2010, an event concerned with healthy living, community development, and sustainability. It was the largest music and food festival in the region with a record of over 20,000 people. Kendrick Lamar, The Strokes, Avicii, and Calvin Harris, are some of the high profile artists featured at the Sweetlife event. The attendants also enjoyed the delicious cuisines prepared by the top chefs present at the event.
The company also launched the “Sweetgreen in Schools” in 2010. They hold workshops that teach the school-going children about nutrition and healthy living. Currently, the program has registered participation of more than 20,000 children in Virginia, New York, District of Columbia, and Maryland.