Adam Goldenberg Addresses the Subject of JustFab’s Rebranding

Adam Goldenberg is among the CEOs effectively running TechStyle Fashion Group, formerly JustFab. The administrators believe that there is power in a name. They, therefore, rebranded their firm to give it a name that would accentuate their deep roots in technology. Since co-founding the company with Don Ressler, Adam and his colleague have stick to the image they had envisioned. In any case, JustFab only kept on enhancing their brand by introducing use of data and personalization at The company recently added the position of a corporate marketing officer, which was assumed by Shawn Gold. His duties revolve around ensuring consistency in every of JustFab’s portfolio products. Mr. Gold had also hinted about their name change in the spring.

Mr. Goldenberg Among the Three LA CEOs you Want to Meet

Adam ventured into the business world quite a while ago. In 1997, Goldenberg developed a gaming network, which he later sold to Intermix Media in 1999. Again in 2006, Adam launched internet brand incubator, only for him to co-found JustFab four years later. Asked how he operates his business, Mr. Goldenberg explained that they incline towards metrics, something that helps them quickly adapt as changes occur in the markets on They regularly monitor their numbers so as to counter any alarming issues. Apart from that, they also share the statistics with the rest of the staff. By so doing, they ensure that everyone does their part to ensure customer satisfaction.

Read more: Video: JustFab’s CEO on what it’s like to be a unicorn | VatorNews

Growth Input by JustFab’s Clients

All along the administrators at JustFab appreciated what customers mean to their brand on As such, they have always seriously embarked on customer response. For instance, during their early days in the market, they realized that clients were not willing to pay some specific amounts for the sunglasses. They quickly reviewed the price points for valuables like jewelry as well. To make it tight between them and their esteemed customers, JustFab invests in a crew that addresses customer issues. When making merchandising decisions they always have to refer to customer feedback.

Secrets Sustaining JustFab in the Competitive Markets

Adam Goldenberg is careful to nurture upcoming talents. They concentrate on producing exceptional quality, an aspect that maintains them right at the top. As for JustFab, it is not about an awesome website or interface. Quality glues their customers to them, making them unbeatable. As such, they manufacture their products by themselves so as to maintain their attachment with their clients.

Demi Lovato Provides New Flavor to Fabletics

Fabletics has been known for a lot of innovation, and Kate Hudson is doing her best to make sure that people stay interested in her brand. She has managed to bring these clothes to more people by opening more stores in 2017, and she even has another trick up her sleeves to expand her brand. Demi Lovato has come on board for a limited time to offer her “Confident” collection to fans. This is a very interesting partnership that allows more people to hear about the Fabletics clothing line.


Demi Lovato has been popular with teens for at least a decade. She is growing into a woman that has continued to keep a consistent fan base as she transitioned from acting to music. It is evident that people are going to be inclined to see what her athletic clothing line looks like. This is going to make it much easier for Kate Hudson to gain more attention to the Fabletics brand. This could not come at a better time. So many people have become fans of this company, and Demi Lovato comes during the time where Kate Hudson is planning to open over 100 stores within the next couple of years. This makes it easy for Fabletics to get more publicity and news coverage.


Demi Lovato is someone that has millions of fans that are going to support what she is doing. Kate Hudson is an actress that still has a pretty solid fan base. Both of these entertainers combined can attract a whole new level of consumers that may be willing to sign up for the VIP membership.


Demi Lovato is really bringing her “A” game to the table as she works with designers to personalize her brand. It is not available yet, but there are already pictures of Demi Lovato and some of the workout garments that she plans to released through this website. What it shows is that she is developing a fitness line that is sleek and sexy. It also shows that Lovato has a personal hand in what she is trying to design. This gives fans the ability to see what her clothing would look like and it also builds anticipation for what is coming soon.


Demi Lovato does not have her own clothing yet, but it could be coming soon. This can be a great way for her to join in on the fun that Kate Hudson seems to be having with her Fabletics clothing line. As a co-founder Kate has become passionate about this clothing line. She has done her best to make sure that the brand is accessible through various channels. Fabletics is opening stores because she believes that her brand is going to be able to do well in different segments. She is putting forth effort to do all that she can to get more people interested in the VIP membership. This is where she gets a lot of customers intrigued about the concept of automatic shipments of clothes each month.

The Fitness Industry Makes Room for Fabletics

In the athletic fashion world, there are not a lot of leaders that can be called by name. The fitness gear arena is one that has always been somewhat elusive. People can pick up clothes in department stores, and they have had tons of activewear clothes for years but there was never a true leader in this industry. There are clothes for athletes that are in the sports arena, but this was typically something that was held down by Nike or Under Armour. It was companies like these that made the indentation in the fitness arena for both men and women. These clothes were simply utilitarian. There was no real thought of style involved.


When Amazon came along the same concept was applied to fitness clothing for this company. It was not a big deal to really give much thought to the concept of clothing that would be stylish in the sense that women would want. This is where the void in the industry was found. This is also the focal point of what Fabletics brings to the table. This is a company that has managed to grow at a very interesting rate, and Kate Hudson is the one that is responsible for this enormous growth. She is the person that has put the time in to build a company that can compete with Amazon easily. This company can also compete with other companies like Old Navy and Nike. Many people are surprised by how well this company has been able to manage over the years.


The biggest part of the strategy for Kate Hudson is the way this company has been marketed. Brand awareness is everything when it comes to fitness, and women that recognize the brand easily have become the main supporters of this brand. They are interested in what Kate Hudson is doing next because they are following her on social media. They are thrilled by what she is bringing to the table because it represents a higher level of style than what most consumers have been used to. All of these are factors that help this company move into Canada, Australia and many other countries.


People that have witnessed what Kate Hudson is doing are well aware that this is the type of company that is inherently different from other brands that have surfaced. This is a company that is actually founded and run by a celebrity. This is a very big contrast for other celebrities that have simply made a choice to endorse a product for money. What Kate Hudson has done, by contrast, is build a company. She does more than endorse. Kate is not simply standing on the sidelines waiting for a paycheck. She has done what most people in entertainment would not do. Hudson has put her entertainment career on hold in order to become known as a entreprenuer that is actually working together with her co-founders to build this brand. Her tenacious spirit has led her to become an athleisure leader.

Ways That Don Ressler Can Influence Brands in Men’s And Women’s Fashion

The fashion industry is always changing, especially for women. However, men are experiencing a little bit of this change as well. The only thing is that it is a little slower than women’s fashion. Fortunately, there are people who can influence fashion for both genders. The only thing is that there are a lot of directions that fashion can go. Men’s fashion at is especially one of the topics for discussion in that people are looking for ways to change it up. One of the common choices that designers are going for are adding a little bit of femininity to the mix.

There are other directions that men’s fashion can go. Don Ressler himself can do some research in order to find out what might work well for men. There are many different cultures to learn from when it comes to men’s clothing. Don Ressler could look at those cultures given that one of the reasons that Ressler has established TechStyle was to influence the trends throughout the globe. Since TechStyle is global by nature, then it is only fitting that they look at different cultures in order to see what can be used for the new trends in clothing. Don Ressler has come across one of the best opportunities in history.

Don Ressler is really good at taking on fashion where there are gaps. While the current focus for men is on the function of the clothes, he can bring forth items that look aesthetically stylish on Pando for men to wear. He knows that there are some men that are able to put together good outfits with really unique items of clothing. The results are often very impressive and imaginative.

As of right now, he is still building his Fabletics brand so that it will achieve its full potential. This is one of the wisest moves of businessmen on Huffington Post. They take the time to build their brand until it is at its best, then they think about building another brand so that they will continue to impact the industry they are in. Fabletics is sure to take the fashion industry into the future.

Fabletics: An e-Commerce Success Story

Running a successful online fashion company isn’t quite as glamorous as it looks. Yes, having success selling great clothing that people love to wear has to be gratifying, but the reality is that today e-commerce fashion companies have to work harder and harder to attract a solid and reliable customer base. Much of this stems from the fact that right now Amazon has a 20 percent share of the online fashion market, so getting a stake in this market is more competitive than ever.


Today, customers expect a lot from online fashion companies, even beyond a quality product at a great price. Customers expect a unique appeal from a brand, as well as top customer experiences and last mile service. All that is really just a starting point for attracting customers to an online company, which means even more is expected in order to keep those customers coming back.


The Special Appeal of Fabletics


Still, even with the bar being set so high, there are still ecommerce fashion companies that are breaking through, like Fabletics. The Fabletics brand was co-founded by actress Kate Hudson three years ago, and today the company is valued at $250 million. That’s an amazing success story, and one that shows that new startups can still break through in this highly competitive business world.


Fabletics is a very appealing brand for women who want activewear that looks great, wears well, and can double as fashion for work or social events. The pieces from Fabletics are beautifully designed, and there are pieces geared towards different types of activities. Women who sign up for the company’s VIP monthly subscriber service can fill out an online form letting the brand know what kinds of workouts they prefer (whether they be jogging, yoga, or aerobics, for example), and they will receive a monthly selection of pieces curated by Hudson. This level of personal service is very attractive, and is offered at an affordable price. The response to this special brand subscription has been incredibly positive, and the brand keeps growing as a result.



Kate Hudson’s appeal as a spokesperson for the brand is another big asset for Fabletics. Hudson’s active lifestyle speaks well for the Fabletics brand, as it has an aspirational feel that appeals to women who are pursuing an athletic and healthy lifestyle.


As Fabletics continues its upward growth, there’s no doubt that Kate Hudson will continue her hard work in promoting a lifestyle that favors her company and the women who appreciate great looking activewear at a great price.