Fabletics has been known for a lot of innovation, and Kate Hudson is doing her best to make sure that people stay interested in her brand. She has managed to bring these clothes to more people by opening more stores in 2017, and she even has another trick up her sleeves to expand her brand. Demi Lovato has come on board for a limited time to offer her “Confident” collection to fans. This is a very interesting partnership that allows more people to hear about the Fabletics clothing line.
Demi Lovato has been popular with teens for at least a decade. She is growing into a woman that has continued to keep a consistent fan base as she transitioned from acting to music. It is evident that people are going to be inclined to see what her athletic clothing line looks like. This is going to make it much easier for Kate Hudson to gain more attention to the Fabletics brand. This could not come at a better time. So many people have become fans of this company, and Demi Lovato comes during the time where Kate Hudson is planning to open over 100 stores within the next couple of years. This makes it easy for Fabletics to get more publicity and news coverage.
Demi Lovato is someone that has millions of fans that are going to support what she is doing. Kate Hudson is an actress that still has a pretty solid fan base. Both of these entertainers combined can attract a whole new level of consumers that may be willing to sign up for the VIP membership.
Demi Lovato is really bringing her “A” game to the table as she works with designers to personalize her brand. It is not available yet, but there are already pictures of Demi Lovato and some of the workout garments that she plans to released through this website. What it shows is that she is developing a fitness line that is sleek and sexy. It also shows that Lovato has a personal hand in what she is trying to design. This gives fans the ability to see what her clothing would look like and it also builds anticipation for what is coming soon.
Demi Lovato does not have her own clothing yet, but it could be coming soon. This can be a great way for her to join in on the fun that Kate Hudson seems to be having with her Fabletics clothing line. As a co-founder Kate has become passionate about this clothing line. She has done her best to make sure that the brand is accessible through various channels. Fabletics is opening stores because she believes that her brand is going to be able to do well in different segments. She is putting forth effort to do all that she can to get more people interested in the VIP membership. This is where she gets a lot of customers intrigued about the concept of automatic shipments of clothes each month.