The Fitness Industry Makes Room for Fabletics

In the athletic fashion world, there are not a lot of leaders that can be called by name. The fitness gear arena is one that has always been somewhat elusive. People can pick up clothes in department stores, and they have had tons of activewear clothes for years but there was never a true leader in this industry. There are clothes for athletes that are in the sports arena, but this was typically something that was held down by Nike or Under Armour. It was companies like these that made the indentation in the fitness arena for both men and women. These clothes were simply utilitarian. There was no real thought of style involved.

 

When Amazon came along the same concept was applied to fitness clothing for this company. It was not a big deal to really give much thought to the concept of clothing that would be stylish in the sense that women would want. This is where the void in the industry was found. This is also the focal point of what Fabletics brings to the table. This is a company that has managed to grow at a very interesting rate, and Kate Hudson is the one that is responsible for this enormous growth. She is the person that has put the time in to build a company that can compete with Amazon easily. This company can also compete with other companies like Old Navy and Nike. Many people are surprised by how well this company has been able to manage over the years.

 

The biggest part of the strategy for Kate Hudson is the way this company has been marketed. Brand awareness is everything when it comes to fitness, and women that recognize the brand easily have become the main supporters of this brand. They are interested in what Kate Hudson is doing next because they are following her on social media. They are thrilled by what she is bringing to the table because it represents a higher level of style than what most consumers have been used to. All of these are factors that help this company move into Canada, Australia and many other countries.

 

People that have witnessed what Kate Hudson is doing are well aware that this is the type of company that is inherently different from other brands that have surfaced. This is a company that is actually founded and run by a celebrity. This is a very big contrast for other celebrities that have simply made a choice to endorse a product for money. What Kate Hudson has done, by contrast, is build a company. She does more than endorse. Kate is not simply standing on the sidelines waiting for a paycheck. She has done what most people in entertainment would not do. Hudson has put her entertainment career on hold in order to become known as a entreprenuer that is actually working together with her co-founders to build this brand. Her tenacious spirit has led her to become an athleisure leader.

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