Nathaniel Ru has been able to do something that many other fast food entrepreneurs cannot do. He has done the unthinkable, and healthy food conscious consumers love him for it.
Nathaniel Ru, along with college buddies and business partners Jonathan Neman and Nicholas Jammet, have made quite an impression when it comes to the salad chain that has made healthy eating popular.
This Trio is backed by another trio of investors by the names of Danny Meyer, Daniel Boulud and Steve Case. These six men are sweeping the nation with the 40 locations that have become the Sweetgreen stumping ground. Learn more about Nathaniel Ru: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html
Investors have become so impressed with this salad chain that they are trying to get in the picture and add to the more than 100 million dollars that has already been put up by venture capitalists.
There is a reason that this company is successful, and the reason is the way that the whole Sweetgreen franchise has been promoted. It is true that his company is one that has salad, but the Sweetgreen restaurant franchise has become much more than that.
Vegetables are a big part of the menu, but these are fresh vegetables that come directly from local farmers that are in the area. Initially this was a restaurant that started in Georgetown when Nathaniel Ru realized that there were not a lot of healthy eating options. He had no idea that there were so many other restaurant lovers that were going through the same thing.
When people became fond of the Georgetown location for Sweetgreen it would only be a matter of time before Nathaniel Ru and his partners made the decision to expand to other areas like New York, Boston and Philadelphia.
Nathaniel Ru knew that he needed to capitalize on the possibilities that exist it when it came to creating a whole new franchise for healthy eating. He was aware with the enormous amount of growth that this was a company that could stand out.
Nathaniel Ru was able to build an incredibly interesting restaurant because he was doing something that was not part of the mainstream. He knew that that would be his bread and butter when it came to probability.
Ru also realized that people were going to become very interested in what he was offering because this was not something that was found on every street corner. Nathaniel Ru knew Sweetgreen was special.